You probably thought they sold furniture whereas in actual fact they sell happiness. I’m talking about Ikea – a shop I’ve had occasion to visit recently. I enjoy shopping there – though not as much as my wife.

During our latest visit we picked up their 2011 catalogue, on the front cover of which is their catchy little phrase: ‘Live a happier life at home’.

It’s the culture we live in and I think the Old Testament prophets would call taking them at their word ‘idolatrous’.